Down The Wrong Road Both Ways

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Magnolia Electric Co

Jason Molina, singer and songwriter of Magnolia Electric Co. and – earlier – of Songs: Ohia, turned down our suggestion for the location right away. The reason was more a misunderstanding than an actual difference of views between us and him: when we started talking about some nice graffiti close to the venue, that could serve as a good visual extra in the video, he just shook his head and said: “Come on guys, that’s too obvious, too cliché.” That would have been perfectly true if it were an ordinary graffiti you find on every corner in Berlin. Anyway, we didn’t want to get into an argument about how to measure the quality of graffiti, so we just went out to head to another place – but only until Jason saw what we were talking about: a huge painting on a house wall by street artist Blu next to some urban wasteland at Cuvrystraße. “This is not graffiti”, he said slightly impressed, “this is art!” Irony has it, that the Chicago-based songwriter only minutes later chose a small rock in front of a rather conventional graffiti for the video location. He needed a place to sit, and there was nothing else around. “This is exactly what I didn’t want, but we chose together”, he laughed and started into his song “Down The Wrong Road Both Ways”.

magnoliaelectricco.com

  • Posted: December 20, 2009
  • Camera: Michael Luger
  • Sound Recording: Sarah Brugner
  • Post-Production: Michael Luger
  • Photography: Sarah Brugner